About Us
Our mission is to help you nourish your brain to bring it back to its best, supporting natural deep sleep, focus and creativity. BrainLuxury was founded and formed by people who share a common vision: Help people reach their full potential and live their live at the Optimum.
With a diverse group of people consisting of scientists, researchers, brand builders and thought leaders, we want to both educate and revolutionize brain health. Learn more about how we started, or scroll to meet our team:
Our mission is to help you nourish your brain to bring it back to its best, supporting natural deep sleep, focus and creativity. BrainLuxury was founded and formed by people who share a common vision: Help people reach their full potential and live their live at the Optimum.
With a diverse group of people consisting of scientists, researchers, brand builders and thought leaders, we want to both educate and revolutionize brain health. Learn more about how we started, or scroll to meet our team:
Science & Innovation Advisory Board
Science & Innovation Advisory Board
BrainLuxury Science and Innovation Advisory Board
Dr. Greenbergâs career at PepsiCo included roles in Scientific and Regulatory affairs and Nutrition. Her fellowship was to study nutritive and non-nutritive sweeteners and their role in obesity. Dr. Greenberg is a Fellow of the American College of Nutrition and a Fellow of The Obesity Society. She served as Vice Chair of the International Food Information Council and was a past board member of the Society for the Study of Ingestive Behavior. She has received numerous honors including the Ruth Pike Award for excellence in Nutrition Research from the Pennsylvania State University.
BrainLuxury Science and Innovation Advisory Board
This includes:
1) Educating companies using HPP on the difference between HPP as a Critical Control Point (CCP) vs shelf-life extension in a HACCP plan;
2) The impact the HPP conditions in relation to the product composition has on specific targeted microorganisms;
3) The design of a challenge study to validate the efficacy of the HPP treatment;
4) Best practices for extending shelf-life (both microbially and sensory).
Presently, she represents the Cold Pressure Council, chairs the High Acid Juice Task Force with the Institute of Food Safety and Health (IFSH) and has recently been appointed to sit on the IFSH Scientific Advisory Committee (SAC) which is a diverse group of experts from industry and regulatory agencies to provide guidance and set strategic direction on technical topics related to producing safe and healthy food.
BrainLuxury Science and Innovation Advisory Board
BrainLuxury Science and Innovation Advisory Board
Brand Partners
Brand Partners
BrainLuxury Brand Partner
As a high-performing athlete, AnĹže is hugely health conscious to ensure he maintains his elite performance. He feels BrainLuxury's products have revolutionized his health and wellness, allowing him to be the best he can be and continue to excel.
BrainLuxury Brand Partner
BrainLuxury Brand Partner
Over the past 20-plus years, Faith has studied yoga, meditation, breathwork, reiki, and many wellness approaches. Sheâs graced the covers of Yoga Journal (twice), Om Yoga & Lifestyle, Origin Magazine, and Sweat Equity. Faith has also appeared on Wendy Williams, The Real Housewives of Potomac, and in Essence, Black Enterprise, Womenâs Health, Shape, New York & YOGA magazines.
Sheâs an exclusive yoga & wellness expert for BeachBody, iFIT Nordic Track, Fitbit, and Meditation Studio App, and has proudly represented endemic brands such as Athleta, Footlocker, and lululemon, as well as non-endemic brands such as Warnerâs and Weleda.
In addition, Faith is an author who has penned two books, Shades of the Soul (poetry and daily inspirations), and her latest, Spiritually Fly: Wisdom, Meditations, and Yoga to Elevate Your Soul.
After experiencing a concussion over 7 years again, she became more aware of her sleep patterns and overall quality. DELTA aided her ability to fall asleep faster, and she found herself awakening refreshed and mentally prepared for the day.
BrainLuxury Brand Partner
JJ is a man who is always on the move. Between his kids, work or making content, he always needs to be sharp and ready, so a good night's sleep is what does that for him. Since discovering DELTA, he has had continuous nights of amazing sleep and does not wake up tired or groggy!
BrainLuxury Brand Partner
Besides leading workouts for thousands of people world-wide, she has made an impact in the digital fitness world through her âlead and followâ beginner, pregnancy, and postpartum programs with Nike Training Club and Apple Fitness+ over the past 10 years. She is most proud to be a mother to her toddler, Aluna, and loves involving her in all of her every day wellness activities. While strength training is very important to Betina, she is very passionate about getting more people to find what they love to do to get them moving more. She also puts a high priority on recovery and mindfulness, ensuring that teaches a holistic approach to her clients and followers around the world.
Sleep is also high on that list, and establishing a healthy âwind-downâ routine has been at the utmost importance. DELTA has been a pleasurable part of that for her, and she is excited to share it with the world!
BrainLuxury Team
BrainLuxury Team
Co-Founder and Chairman of the Board
Co-Founder, CEO and Chief Supply Chain Officer (CSCO)
âI strongly believe in the infinite game business theory. The objective is not to win - the objective is to keep playing. Reaching the optimum is a lifelong game and I want to help as many people as possible to keep playing.â
Non-Executive Chairman
Customer Care & B2B Sales Director
Out of work, Tina is an ex-competative alpine skier who loves speed. She likes to travel, hike and cheer-on her kids in their sports. Champions are in the family, her husband, Luka, won a Gold Olympic medal in Tokyo 2020 with USA Volleyball Women National Team đĽ
Director of Marketing
A Halloween-born baby, Dania is into haunted things all year round. Mom to Bengal kitty @arya.thebengal, but among her circle, she's known as a cat herself (avid self-groomer, lounger, people-watcher, sun-bather, and sleeper). In her free time, you can catch her jet-setting (most likely somewhere with a beach), running, cycling, and walking her cat... or is it...cat-walking? Obsessed with Red Hot Chili Peppers and a Lakers fan for life.
Quality & Regulatory Manager
âThe brain is one of the most fascinating things out there. Helping other people realise this and helping them take care of their brain, together with the amazing team at BrainLuxury, is something I am grateful for.â
Product Marketing
Emma is BrainLuxury's token Brit đŹđ§ and loves traveling, getting outdoors, and the utter chaos that her 6-month-old puppy brings to her life!
Web Developer
Software Quality Assurance Engineer
When not at work, Gerry is a magician who can defy the law of physics by the power of illusion. He must sleep well as he loves cardio and runs 10km a day during weekdays, also liking meditation to calm his mind. Lastly, Gerry loves imported beers!
Marketing and Operations Associate
Based out in San Diego, she loves exploring new hiking trails and food places, playing soccer, and skiing. She also loves to travel, and hopes to one day visit every continent. In the meantime, she spends her time going on mini vacations and road trips.
Founders' Story
Founders' Story
The journey to deep sleep & focus
While our mission is to make healthy deep sleep accessible to everyone, it started from a personal need to help those closest to the Founders of BrainLuxury.
After years of watching his once active sister struggle with poor sleep, made worse with antidepressants, anti-anxiety meds and sleeping agents, BrainLuxury Co-Founder and Chairman, Axel Bouchon, decided to take matters into his own hands.
Using his experience in biochemistry and neurological brain development, he tested ways of supplementing foods to help induce deep sleep, developing a nutritional supplement.
Afterwards, her meagre three hours of sleep a night became a satisfying eight hours a night, complete with an energy boost in the morning. It was life-changing for his family, and he set out to help others but needed help bringing it to market.
Where science meets innovation
BrainLuxury first set out to use science to find gentler ways to initiate deep sleep in the brain. We soon discovered that it was not only possible but immensely effective.
Fascinated by the effects of this product and motivated by the gap in the sleep supplement market, co-founder Hermann SchĂźtzinger, with an extensive background in the consumer goods industry, understood the importance of helping people sleep. The journey to market was not easy; the natural sleep supplement needed to be innovative and accessible, made using multi-million dollar equipment to manufacture it in a way that was animal friendly and gave product stability.
The partnership led to a trailblazing, market-disrupting sleep supplement as an alternative to melatonin without preservatives, gluten or added sugars. A tasty, effective and natural way to promote deep sleep and improve daytime focus.
The winning combination of these two minds gave life to BrainLuxury.